The prototyping process is all about the end user. Cultivo conducted empathy interviews with Coloradans from across the state, to hear first-hand about their personal experiences and challenges with Colorado local news today. Then they rapidly developed and user tested four digital prototypes to address common pain points with novel solutions. Read the final reports from GeoStory, StoryHound, Inspectre News, and The Daily Snack.
Envisioning a Local News Ecosystem: Philanthropy's Role
On August 23, Molly de Aguiar, managing director of the News Integrity Initiative at the Craig Newmark Graduate School of Journalism at CUNY and former media program officer for the Geraldine R. Dodge Foundation, offered Colorado's philanthropic leaders some key lessons for strengthening the local media landscape.
Local Journalism and the Attention Economy
Media researcher and strategist Dr. Seth Geiger, president and co-founder of SmithGeiger, provided Colorado with a “reality check” on digital media consumption -- where are people across the demographic spectrum spending their valuable time? What media brands and formats are they consuming? And how does local journalism break through the static?